Privacy policy
PRIVACY POLICY
Introduction, Information We Collect & How We Use It
Last Updated: 25 July 2026
At Eloria, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how Eloria collects, uses, stores, shares and protects your personal information when you visit our website, create an account or purchase our products.
This Privacy Policy should be read together with our:
- Terms of Service
- Return & Refund Policy
- Shipping Policy
- Legal Notice
- FAQ
Together these policies explain how Eloria operates and how your personal information is handled.
Nothing in this Privacy Policy limits any rights you may have under the Protection of Personal Information Act, 2013 (POPIA), the Consumer Protection Act 68 of 2008, the Electronic Communications and Transactions Act 25 of 2002, or any other applicable South African law.
Where this Privacy Policy conflicts with mandatory South African legislation, the applicable law will prevail.
1. Who We Are
Trading Name
Eloria
Legal Owner
Jacob Barend Van Niekerk
Business Type
Sole Proprietor
Customer Support
📧 eloriacustomersupport@gmail.com
Eloria is responsible for determining how your personal information is collected and used for the purposes described in this Privacy Policy.
2. Information We Collect
Eloria only collects personal information that is reasonably necessary to provide our products, process orders, communicate with customers, improve our services and comply with applicable legal obligations.
Depending on how you interact with our website, we may collect information including:
Personal Information
- Full Name
- Email Address
- Mobile Number
- Delivery Address
- Billing Information
- Order History
- Customer Account Information
Technical Information
When you visit our website we may automatically collect information such as:
- IP Address
- Browser Type
- Device Information
- Operating System
- Website Usage Information
- Cookies and Similar Technologies
Marketing Information
Where you choose to receive marketing communications, we may collect information relating to:
- Newsletter subscriptions
- Marketing preferences
- Interaction with promotional emails
- Website engagement through Meta Pixel
3. How We Use Your Information
Eloria uses personal information only for lawful purposes connected with operating our business.
Your information may be used to:
- Process and fulfil your orders;
- Create and manage your customer account;
- Process payments through trusted payment providers;
- Arrange delivery with courier partners;
- Respond to enquiries and provide customer support;
- Communicate important information regarding your orders;
- Improve our products and website;
- Personalise your shopping experience;
- Detect and prevent fraud;
- Investigate suspicious transactions;
- Protect Eloria and our customers;
- Comply with legal obligations; and
- Send marketing communications where you have consented or where permitted by applicable law.
We do not sell your personal information to third parties.
4. Customer Accounts
When you create an account with Eloria, you are responsible for ensuring that your account information remains accurate and up to date.
Customers are responsible for maintaining the confidentiality of their account credentials.
If you believe your account has been accessed without your permission, please contact Eloria immediately.
5. Marketing Communications
Where permitted by applicable law, Eloria may send promotional emails relating to:
- New product launches;
- Special offers;
- Promotions;
- Company updates; and
- Other marketing communications.
You may unsubscribe from marketing emails at any time by following the unsubscribe instructions contained within the email or by contacting Eloria.
Choosing not to receive marketing communications will not prevent Eloria from sending important service-related communications regarding your orders or customer account.
6. Children's Privacy
Eloria's website is intended for individuals aged 18 years and older.
We do not knowingly collect personal information from children under the age of 18 without the involvement or consent of a parent or legal guardian where required by applicable law.
If we become aware that personal information has been collected from a child in circumstances where consent was required but not obtained, we will take reasonable steps to delete that information.
7. Your Consent
By creating an account, placing an order or otherwise using the Eloria website, you acknowledge that you have read this Privacy Policy and consent to the collection, use and disclosure of your personal information as described in this policy, where consent is the lawful basis for processing.
Where South African law requires your consent for specific processing activities, Eloria will seek that consent before carrying out those activities.
Cookies, Third-Party Services & How We Protect Your Information
8. Cookies & Similar Technologies
Like most modern e-commerce websites, Eloria uses cookies and similar technologies to improve your browsing experience, operate our website efficiently and better understand how visitors interact with our online store.
Cookies are small text files stored on your device when you visit our website.
These technologies may be used to:
- Remember your preferences and settings;
- Keep you signed in to your customer account;
- Maintain your shopping cart;
- Improve website functionality;
- Measure website performance;
- Understand how visitors use our website;
- Support marketing and advertising activities; and
- Help detect fraudulent or suspicious activity.
Most web browsers allow you to manage, disable or delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of our website and your overall shopping experience.
9. Shopify
Eloria's online store is hosted by Shopify, which provides the e-commerce platform that allows us to sell our products and manage customer orders.
When you use our website, certain personal information may be collected and processed through Shopify in order to:
- Create your customer account;
- Process your orders;
- Store order information;
- Operate our online store;
- Improve website performance; and
- Maintain website security.
Shopify may process personal information in accordance with its own privacy practices and applicable laws.
We encourage customers to review Shopify's Privacy Policy for more information regarding how Shopify handles personal information.
10. Payments
Payments made through the Eloria website are securely processed using Yoco.
Eloria does not receive or store your full debit or credit card details.
Payment information is processed securely by Yoco using its own systems and security measures.
Eloria receives only the information reasonably necessary to:
- Confirm successful payment;
- Process your order;
- Investigate payment-related enquiries where necessary; and
- Maintain accurate business records.
Customers should also review Yoco's own privacy practices where appropriate.
11. Courier Services
To deliver your order, Eloria shares only the information reasonably necessary with our courier partner, Aramex.
This may include:
- Your name;
- Delivery address;
- Contact number; and
- Order information necessary for delivery.
This information is shared solely for the purpose of delivering your order and providing delivery-related services.
12. Meta Pixel & Website Analytics
Eloria currently uses Meta Pixel to better understand how visitors interact with our website and to improve our marketing efforts.
Meta Pixel may collect information such as:
- Website activity;
- Pages viewed;
- Products viewed;
- Device information;
- Browser information; and
- General interaction with our website.
This information helps Eloria:
- Measure advertising performance;
- Improve customer experience;
- Better understand customer interests; and
- Show more relevant advertisements.
Meta may process this information in accordance with its own privacy policies.
Customers may be able to control certain advertising preferences through their Meta account settings.
13. Third-Party Service Providers
Eloria works with trusted third-party service providers who assist us in operating our business.
These providers may include:
- Shopify;
- Yoco;
- Aramex;
- Meta;
- Website hosting providers;
- Email service providers;
- Information technology providers; and
- Professional advisers where reasonably necessary.
We share only the personal information reasonably necessary for these providers to perform their services on our behalf.
Where reasonably possible, Eloria works with service providers that maintain appropriate privacy and security standards.
14. Overseas Transfers
Some of the service providers used by Eloria, including Shopify and certain technology providers, may process or store personal information outside the Republic of South Africa.
Where personal information is transferred internationally, Eloria will take reasonable steps to ensure that such transfers comply with the requirements of POPIA and that appropriate safeguards are in place where required by law.
15. How We Protect Your Information
Protecting your personal information is important to us.
Eloria takes reasonable technical and organisational measures to protect personal information against:
- Loss;
- Misuse;
- Unauthorised access;
- Unauthorised disclosure;
- Alteration; and
- Destruction.
These measures include, where appropriate:
- Secure website technology;
- Encrypted payment processing through trusted payment providers;
- Controlled access to customer information;
- Secure account management procedures; and
- The use of reputable third-party service providers.
While Eloria takes reasonable steps to protect personal information, no method of electronic transmission over the internet or electronic storage can be guaranteed to be completely secure.
Accordingly, although we continually strive to protect the information entrusted to us, Eloria cannot guarantee absolute security.
16. Fraud Prevention
Eloria may use personal information where reasonably necessary to:
- Verify customer identity;
- Confirm legitimate transactions;
- Detect fraudulent activity;
- Prevent payment fraud;
- Investigate suspicious transactions;
- Protect our customers; and
- Protect Eloria's business and website.
Where appropriate, additional verification may be requested before an order is processed.
17. Legal Disclosure of Information
Eloria may disclose personal information where required or permitted by applicable law.
This may include disclosures:
- Required by legislation;
- Required by a court order;
- Requested by a lawful regulatory authority;
- Necessary to investigate fraud or unlawful activity; or
- Necessary to protect the legal rights, property or safety of Eloria, our customers or others.
Eloria will only disclose personal information to the extent reasonably necessary and in accordance with applicable legal requirements.
18. Business Transfers
If Eloria's business, assets or operations are sold, transferred or restructured in the future, customer information may form part of that transaction.
Where this occurs, Eloria will take reasonable steps to ensure that any transfer of personal information complies with POPIA and that appropriate confidentiality obligations continue to apply.
Your Rights, Data Retention & Contact Information
19. Your Rights Under POPIA
In accordance with the Protection of Personal Information Act, 2013 (POPIA), you may have the right to:
- Request access to the personal information Eloria holds about you;
- Request correction of inaccurate or incomplete personal information;
- Request that certain personal information be deleted where legally applicable;
- Object to the processing of your personal information where permitted by law;
- Withdraw your consent where our processing is based on your consent; and
- Lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.
Certain requests may be limited where Eloria is legally required to retain information or where another lawful basis for processing applies.
20. Accessing or Updating Your Information
If you wish to:
- Access your personal information;
- Correct inaccurate information;
- Update your account details;
- Request deletion of information where applicable; or
- Submit a privacy-related enquiry,
please contact Eloria using the contact details provided at the end of this Privacy Policy.
To help protect your privacy, Eloria may request reasonable proof of identity before processing certain requests.
21. Data Retention
Eloria retains personal information only for as long as reasonably necessary to:
- Provide our products and services;
- Manage customer accounts;
- Process and deliver orders;
- Handle returns and customer support;
- Comply with legal, accounting and tax obligations;
- Resolve disputes; and
- Protect Eloria's legal rights where reasonably necessary.
When personal information is no longer required, Eloria will take reasonable steps to securely delete, destroy or anonymise it, unless we are legally required or permitted to retain it for a longer period.
22. Accuracy of Information
Eloria takes reasonable steps to ensure that the personal information we hold is accurate, complete and up to date.
Customers are encouraged to notify Eloria promptly if their personal information changes or requires correction.
Providing accurate information helps us process orders efficiently and communicate effectively with you.
23. Information Officer
For the purposes of POPIA, the responsible person for Eloria is:
Jacob Barend Van Niekerk
If you have any questions regarding this Privacy Policy or the way your personal information is processed, please contact us using the details below.
24. Complaints
If you believe Eloria has not handled your personal information in accordance with applicable South African law, we encourage you to contact us first so that we have an opportunity to investigate and resolve the matter.
If you remain dissatisfied, you may submit a complaint to the Information Regulator (South Africa) or any other competent authority responsible for enforcing applicable privacy legislation.
Nothing in this Privacy Policy limits your legal rights to lodge such a complaint.
25. Changes to this Privacy Policy
Eloria may update this Privacy Policy from time to time to reflect:
- Changes to our business operations;
- Changes to our products or services;
- Improvements to our website;
- Changes in technology;
- Changes in applicable legislation; or
- Other reasonable operational requirements.
The latest version of this Privacy Policy will always be published on our website together with the updated revision date.
Material changes will generally apply only from the date of publication unless otherwise required by law.
26. Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact Eloria.
Eloria
Legal Owner
Jacob Barend Van Niekerk
Business Type
Sole Proprietor
Customer Support & Privacy Enquiries
📧 eloriacustomersupport@gmail.com
When contacting us regarding your personal information, please include:
- Your full name;
- Your email address;
- Your order number (if applicable); and
- A clear description of your request or enquiry.
Eloria will make reasonable efforts to respond within a reasonable time, subject to the nature and complexity of your request.
27. Final Statement
At Eloria, we value the trust our customers place in us.
We are committed to handling your personal information responsibly, transparently and in accordance with applicable South African law. We will continue to take reasonable steps to protect your information while providing you with a secure and enjoyable shopping experience.
Thank you for choosing Eloria.